Note to Visitors
This is one of several
interlinked sites I am developing around the core concept of a
sustainable business network. It will eventually include community
tools, Internet marketing strategies, a virtual incubator for
sustainable enterprises, a research site, and a number of other
elements. For more information, or to indicate your interest in future
membership, please email me at jcloud@altonomy.com.
It will be some time before this site is operational. I am currently
setting up my own hosting facility, and building a number of site in
connection with this and other projects.
Roadmap to a Sustainable Future
I hope you will find this site
useful as a way-station on the road to a sustainable future for
yourself, your children, your community, and our planet. We now know
that this transition is necessary, and is perhaps more imminent than
most of us suspected. The recognition of the impacts of global warming,
the need to absorb and reprocess our own waste products, the demand for
world peace and worldwide tolerance and social justice, are greater
than ever. And like all transitions, this one offers both challenges
and opportunities, and there will be bumps in the road (as well as
cliffs that we need to avoid going over). But we're more interested
here in the opportunities.
It is increasingly clear that this transition needs to be led by
business, and that there are many ways to achieve both sustainability and greater profitability. Based on
the inspiring visions of people like Paul Hawken (author of The Ecology of Commerce, The Next Economy, Natural Capitalism and others) and
Ray Anderson, CEO of Interface, Inc.,
a $1 billion industrial company committed to full sustainability by
2020 (and already more than half-way there), this site will offer
practical tools, knowledge, and connections for building the
sustainable economy.
Purpose
This site is the gateway to a
virtual community, based on the principles of environmental
sustainability, moral equality, social justice, economic prosperity,
and civic engagement. It is focused on creating an alternative
economy, because everyone needs and deserves to make a living,
through meaningful and productive work that adds value to society, is
ecologically sustainable, recognizes their dignity and worth as human
beings, and provides them with the opportunity for self-realization.
This community has a place for everyone, and
recognizes that each person has a unique purpose. Each of us, in
addition to our other roles, is a planetary citizen, a unique
individual with the opportunity to make a unique contribution. Some of
us have already found our own ways of making this contribution. If you
have not, this site may provide that opportunity, or at least provide a
vehicle to explore some additional avenues of work and self-expression.
At bottom, it is based on a very simple idea: the
economy we desire is based on the sum total of our real wants, needs,
and aspirations, as we express them through our purchases, our
investments, and our life choices. It requires a free marketplace of
ideas; maximizing awareness, knowledge, and innovation; understanding
history, ecology, psychology, and marketing; and empowering each of us
to live to our full potential.
Engage
The success of this site is based on your input,
on your intellectual, emotional, and economic reaction
to the ideas presented here. If they do not resonate with you, if the
elements presented do not immediately add value to your life,
we want to know what we can do for you and how we can make it better.
Consequently the centerpiece is a system for capturing your side of
this conversation, in the form of requests, questions, comments, and
actions.
Help System will go here.
If the customer service
representative is Offline, please click on the button, then on the line
that requests you to enter a support ticket into our system, and we
will respond to it shortly.
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Take Action Now
Join
Add a Project
Make a Request
Ask a Question
Email a Colleague about this site
Our Promise
You'll find all te Tools, Resources,
and Opportunities you need to build a new and sustainable economic
structure for yourself and others through this site.
Voting with Your $
The choices each of us makes in the way we spend our own resources
determine what we are effectively supporting in the world. By looking
at our "sustainability index" you can decide how your choices are
impacting the planet.
Looking for a genuine business opportunity? Tired
of Internet marketing hype and come-ons
for "get rich quick" schemes?
Explore this site to see how you can earn a real
living, doing real work, that adds real value to the lives of real
people.
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